Smarter Cab Drivers Saving Fuel
Working with the Royal Society for the Arts and its ‘Steer’ program, Shell has created a month long competition between 20 cab drivers across the UK to see who can drive most efficiently and reduce...
View ArticleUK shoppers sticking to lists
As fuel and food costs continue to rise analysts have noted that UK shoppers are being more stringent with their money and making use of commitment devices to exert self-control and limit spending....
View ArticleBE inspires new money management tools
A new money management service called 22seven launched this week in South Africa. The company uses an internet application whereby a subscriber can logon to its system, authorise it to go into his or...
View ArticleBE and the inherent weakness of opinion polls
The behavioural sciences and BE in particular have informed us about how and why we behave as we do; why we may think one thing vs. another and why we don’t fit the profile of perfect rational economic...
View ArticleHow Obama’s team ‘nudged’ the voters
The principles of behavioural economics have made a big impact on marketers’ understanding of consumer behaviour. The same techniques have also been adopted in the world of politics. Our latest...
View ArticleNudging and steering charitable giving
Our latest article ‘Five insights from behavioural sciences to nudge and steer charitable giving‘ was published last week by The Marketing Society. In this article we look at different research...
View ArticleSAVE MORE MONEY IN FOUR EASY STEPS
Our latest article ‘Save more money in four easy steps‘ was published this week by The Marketing Society. Here in the UK we don’t save nearly enough money. According to the latest statistics, many of...
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